Privacy Policy

Effective date: Launch date of Moomoo · Operated by Playbench Co., Ltd.

Article 1 (Introduction)

Playbench Co., Ltd. (“Company,” “we,” or “us”) operates the Moomoo pet care service (“Moomoo” or the “Service”). This Privacy Policy explains how we collect, use, retain, share, and protect personal information when you use Moomoo, including as an international user of a service headquartered in the Republic of Korea.

Article 2 (Purposes of Collection and Use)

We process personal information for the following purposes:

  1. Member registration, authentication, Account management, and customer support.
  2. Providing pet profiles, care features, reminders, and related Service functions.
  3. Improving Service quality, analyzing usage patterns, preventing abuse, and ensuring security.
  4. Processing payments or subscriptions where applicable, and complying with legal obligations.
  5. Sending Service notices and, with consent where required, marketing communications.

Article 3 (Information We Collect)

1. Information you provide

  • Email address
  • Name
  • Contact information (e.g., phone number)
  • Address (when provided for Service features)
  • Pet profile information (e.g., pet name, species/breed, age, photos, care notes, and related records you enter)

2. Information collected automatically

  • Device information (e.g., device model, OS, app version, language, identifiers needed for Service delivery)
  • Usage logs (e.g., access times, feature usage, crash/error logs, IP address, and similar diagnostic data)

3. Optional or feature-specific data

Depending on features you enable (such as location-based search, notifications, or AI-assisted tools), we may process additional data you choose to provide or that is necessary to deliver those features, subject to device permissions and applicable law.

Article 4 (Methods of Collection)

  1. Directly from you via app or website forms, Account settings, and inquiries.
  2. Automatically through the Service, SDKs, and server logs.
  3. From partners or app stores only as needed for login, payments, or integrations you use.

Article 5 (Retention)

  1. We retain personal information while your Account remains active and as needed to provide the Service.
  2. After Account deletion or when the purpose is fulfilled, we destroy or anonymize the information without undue delay, unless a longer period is required by law (e.g., tax, dispute, or fraud-prevention records).
  3. Usage logs and security records may be kept for a limited period reasonably necessary for operations and incident response.

Article 6 (Sharing and Disclosure)

We do not sell your personal information. We may share it only in the following cases:

  1. When you have given prior consent.
  2. With processors who perform services on our behalf (e.g., hosting, messaging, analytics, payment or app-store verification), under contractual confidentiality and security obligations.
  3. When required by law, regulation, court order, or to protect the rights, safety, or property of the Company, users, or the public.
  4. In connection with a merger, acquisition, or asset transfer, subject to applicable notice and protection requirements.

Article 7 (International Transfers)

Moomoo is operated from Korea and may process data on servers or by vendors in other countries. Where required, we apply appropriate safeguards for cross-border transfers in accordance with applicable privacy laws.

Article 8 (Security)

We implement reasonable technical and organizational measures, including encryption in transit where appropriate, access controls, password hashing, monitoring, and staff training. No method of transmission or storage is completely secure; you should protect your Account credentials.

Article 9 (Cookies and Similar Technologies)

We may use cookies, local storage, and similar technologies to keep you signed in, remember preferences, measure performance, and improve the Service. You can control cookies through your browser or device settings; disabling some cookies may affect functionality.

Article 10 (Your Rights)

  1. Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal information, withdraw consent, or object to certain processing.
  2. You may review or update Account information in the Service settings, or request Account deletion through the app/website or by contacting us.
  3. We will respond to verifiable requests within a reasonable time as required by law. Mandatory retention rules may limit complete deletion in some cases.

Article 11 (Children)

Moomoo is not directed to children under the age required by applicable law. If we learn that we have collected personal information from a child without appropriate consent, we will take steps to delete it.

Article 12 (Privacy Contact)

For privacy inquiries, requests, or complaints, contact Playbench Co., Ltd.:

You may also contact your local data protection authority if you believe your rights have been infringed.

Article 13 (Changes to This Policy)

We may update this Privacy Policy from time to time. Material changes will be posted in the Service with an updated effective date. Continued use after changes take effect constitutes acceptance, except where additional consent is required by law.

Addendum

This Privacy Policy applies from the launch date of Moomoo.